STRATEGIC PLANNING ON DANCING LANDSCAPE

This article is published on the MSSBTI.com  website. David is Executive Director of the MSS Business Transformation Institute.


In preparing for battle, I have always found that plans are useless but planning is indispensable.” – Dwight D. Eisenhower


When you start a new business, it is like climbing a mountain. You have a goal in mind and generally understand what you need to achieve. Develop the idea, raise the money, and launch the business. Things remain fairly simple during the first years as well. Grow the business, add the people, build the client base and reach a breakeven point. Whew! It’s not easy, in fact it is one of the most difficult things to do successfully, but the challenge is simple to understand.mountain

As your business grows and you look at the next set of opportunities, the situation changes. The landscape is no longer a single point to reach but a range of hills, and you are looking for the one that gives you the best view. Suddenly, there are many options with associated challenges and choosing between them becomes complicated. So, you do your analysis, you create a strategy to reach your optimum point, and you execute it. This requires a different set of talents and a different approach. You value analytics, organization, and project management. The meetings get longer and you discuss decisions more, but you feel good because you have made rational choices. Read More…

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